Discover your brand and how to communicate it to current and potential clients with proven advice you can put into action today.
I'm going to let you in on a little secret.
Are you ready for this? It'll blow your mind.
The biggest reason so many creative businesses, freelancers and bloggers fail is the lack of a plan.
Mind blowing, right?
Establishing a strong brand may seem like common sense in theory. Yet in my experience, a vast majority of people simply glaze over branding basics in a frantic effort to get to the "stuff that really matters," i.e. selling products, landing projects, publishing posts or whatever the case may be.
"I don't have time to talk about fonts, colors and all that nonsense," or "This is how I've always done it" are two of the biggest red flags, indicating a person is not as serious about what they're doing as they may think themselves to be. The minute you find yourself entertaining similar thoughts, you should probably stop and ask yourself whether you're truly doing everything you can to make yourself succeed.
Sooner or later you will see (or maybe you're at that point already) that all of your efforts to "get to the stuff that really matters" were in vain – because you didn't take the time to establish a clear direction for your brand and ensure that your brand essence was channelled through every aspect of your business.
My approach to brand identity is about refining and compartmentalizing every aspect of your business, until there is nothing left to sort out. It's not about tossing around theoretical industry jargon or imitating what everyone else is doing – it's about creating something truly compelling that will help you realize your full potential and propel your brand to the next level.
Exciting, right? I think so, too. So let’s get started!
Download your FREE Branding Workbook right here! Go ahead and print it out, grab a cup of coffee, and let's dig deep to discover what sets you apart from your competitors.
I'm curious to see how your own branding journey is coming along! Please share in the comments section below or share a photo to Instagram of the creative space where you choose to work through this assignment. Make sure you tag #FOXYOXIE so I can see it!
If you have any branding- or business-related questions, ask away! I'll be sure to answer them in the upcoming posts!